Hidesign: Marketing Leather Products |
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Hide and Design
Hidesign's Distribution Network
In its overseas markets, Hidesign graduated from a firm fulfilling export contracts to selling through distributors and then through high-fashion retail chains like Selfridges. In later years, it even started wholly-owned concept stores. On the other hand, in India, Hidesign started its distribution operations by opening wholly-owned stores (in 2000). This was followed by tie-ups with retail chains like Westside in 2003 and subsequently Shoppers' Stop, Landmark, etc. In late 2005, it announced plans to open exclusive franchised outlets (Refer Exhibit IV for worldwide presence of Hidesign)... International Distribution
Domestic DistributionHidesign started its retail operations in India in 2000 when it opened its first wholly-owned exclusive retail outlet in Bangalore. The Indian market too proved receptive to the high quality leather goods of Hidesign and the business boomed. "Ever since we began retailing in India, we have registered a 60% annual growth every year," said Kapur. |
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